Eco-fashion
The fashion industry has been bitten by the eco bug!
Eco-fashion refers to stylized clothing that uses environmentally sensitive
fabrics and responsible production techniques. The health of consumers and the
working conditions of the people in the fashion industry are also taken into
account. Eco-fashion has been gaining popularity in recent years, but with top
designers such as Philip Lim designing entirely eco-friendly collections, there
has really been a shift to making eco-fashions the number one choice among
fashion-savvy consumers. I can't think of an easier way to reduce your
individual negative impact on the earth than by just getting dressed in the
morning, so here are a few companies that are making environmentally and
socially responsible clothing fashionable and available to the masses at fair
prices.
PurePlay
PurePlay uses Eco-Logic Fabric in their super-chic line of
sweatshirts and tees. Eco-Logic Fabric combines a five step process of 1)
collecting cutting room floor fabric scraps (which reduces landfill waste) 2)
sorting the scraps by color 3) breaking down the scraps to fiber form 4)
re-spinning the fibers into yarn, and 5) knitting that yarn into the Eco-Logic
Fabric that becomes their clothing line. Utilizing these steps creates a lot
less stress for our planet. Most PurePlay items retail between $40-$100 and you
can snag your own eco-wares this fall at Spree Boutique. www.spreeboutique.com
Good Society
It's difficult to find eco-aware jeans at a non-premium
denim price, but Good Society is trying to change that. Good Society offers up
fashion-forward, fair-trade certified organic cotton jeans, all for around $90
per pair. They believe that "going green" isn't just about reducing
their environmental impact, it's also about affirming that the people making
their products were not exploited in the process; which leads to a web of
positive change, i.e. a good society. As if that wasn't enough, Good Society
also donates 10% of their proceeds to local environmentally conscious
charities. Get your own pair on Good Society jeans this fall at District.
Rogan for Target
Rogan Gregory has just become the eleventh
high-fashion
designer to roll out a limited edition collection for Target's GO International
campaign. Rogan has fast become and environmentally conscious powerhouse, with
multiple high-end lines utilizing organic cotton produced with sustainable
employment practices in developing nations. The Rogan for Target line
encompasses an avant-garde street style including animal print bathing suits,
vests, and jumpers, all created with organic cotton, bamboo, linen, and hemp.
Most pieces retail from $14.99-$44.99 and are only available through the end of
June.
www.target.com
Comments (
